Learning about the Make Trade Fair campaign of Oxfam was an epochal event for me where I received enlightenment regarding the difference between aid and trade, the latter being a more effective approach on eradicating poverty. (Read this post.) 

The implications are tremendous, knowing that trade is a concept that should entail the cooperation of governments, and for me this sounds too remote if not too utopic. I am looking for something a little bit more on a close proximity, which individuals and organizations can embrace to spin economic development and social transformation, in their own small way. I found the answer in the book "The Fortune at the Bottom of the Pyramid," a book that I think every company or boss should have.